{"id":3447,"date":"2025-02-17T11:04:35","date_gmt":"2025-02-17T14:04:35","guid":{"rendered":"http:\/\/ftuvz.unsl.edu.ar\/?p=3447"},"modified":"2025-11-04T11:05:10","modified_gmt":"2025-11-04T14:05:10","slug":"curso-de-posgrado-teoria-y-tecnica-del-revenue-management-un-modelo-de-gestion-adaptado-a-las-organizaciones-hoteleras-y-gastronomicas-pyme-inicia-8-de-marzo","status":"publish","type":"post","link":"http:\/\/ftuvz.unsl.edu.ar\/index.php\/2025\/02\/17\/curso-de-posgrado-teoria-y-tecnica-del-revenue-management-un-modelo-de-gestion-adaptado-a-las-organizaciones-hoteleras-y-gastronomicas-pyme-inicia-8-de-marzo\/","title":{"rendered":"Curso de Posgrado\u00a0“Teor\u00eda y T\u00e9cnica del Revenue Management” Un modelo de gesti\u00f3n adaptado a las organizaciones hoteleras y gastron\u00f3micas PyME\u00a0– Inicia 8 de marzo"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n

Se dictar\u00e1 el Curso “Teor\u00eda y T\u00e9cnica del Revenue Management. Un modelo de gesti\u00f3n adaptado a las organizaciones hoteleras y gastron\u00f3micas PyME”. Modalidad del dictado sincr\u00f3nica.<\/strong><\/p>\n\n\n\n

Destinatarios:<\/strong> Profesionales vinculados al turismo, hoteler\u00eda, administraci\u00f3n\/contabilidad y gastronom\u00eda. Podr\u00e1n cursar profesionales egresados o estudiantes de posgrado de carreras afines.<\/p>\n\n\n\n

Fechas del dictado:<\/strong> s\u00e1bado 8, 15, 22 y 29 de marzo 2025 de 9 a 13h.<\/p>\n\n\n\n

Requisitos:<\/strong> Poseer t\u00edtulo de grado de una carrera universitaria o, de nivel superior, que no sea menor a cuatro (4) a\u00f1os vinculados al turismo.<\/p>\n\n\n\n

Responsables del dictado:<\/strong> Carlos Ariel Barreto Mgtr. en Gesti\u00f3n de MiPyMES y Armando Enrique Azeglio M\u00e1ster en Gesti\u00f3n P\u00fablica de Turismo, Expedido por la Universidad Internacional de Andaluc\u00eda \u2013 Espa\u00f1a.<\/p>\n\n\n\n

Auxiliar<\/strong>: Francisco Leiva, Lic. en Administraci\u00f3n y docente de la FTU.<\/p>\n\n\n\n

El objetivo del curso es proporcionar a los participantes nuevos conocimientos y t\u00e9cnicas b\u00e1sicas de RM, bajo una metodolog\u00eda sist\u00e9mica que les permita dise\u00f1ar, planificar, gestionar y aplicar este cuerpo cognoscitivo en su \u00e1mbito profesional (p\u00fablico\/privado) y acad\u00e9mico.<\/p>\n\n\n\n

El inter\u00e9s del curso propuesto, radica no solo en la aplicaci\u00f3n de la metodolog\u00eda y las t\u00e9cnicas expuestas por el Revenue Management, sino tambi\u00e9n en el conocimiento te\u00f3rico \/pr\u00e1ctico de las herramientas que este cuerpo cognoscitivo propugna como modelos de innovaci\u00f3n para PyMEs tur\u00edsticas, y por la evidencia emp\u00edrica que presenta como resultado de un proyecto de investigaci\u00f3n en conjunto entre las unidades acad\u00e9micas de la Facultad de Turismo y Urbanismo de la Universidad Nacional de San Luis (UNSL) y el Departamento de Econom\u00eda y Administraci\u00f3n de la Universidad Nacional de Quilmes, Proyecto de investigaci\u00f3n Yield Management: Estudio de su aplicaci\u00f3n en PyMEs de alojamiento tur\u00edstico y gastron\u00f3micas.<\/p>\n\n\n\n

Contenidos M\u00ednimos:<\/strong> Breve introducci\u00f3n hist\u00f3rica y evoluci\u00f3n del Yield Management, sectores de aplicaci\u00f3n del YM. Organizaci\u00f3n del \u00e1rea Revenue Manager. An\u00e1lisis del mercado hotelero \/ gastron\u00f3mico. Determinaci\u00f3n de la demanda potencial. Determinaci\u00f3n de precios y tarifas, Modelo Hubbart. Administraci\u00f3n de ingresos: evaluaci\u00f3n de la evoluci\u00f3n de precios y tarifas. Dise\u00f1o, organizaci\u00f3n, gesti\u00f3n y evaluaci\u00f3n de la estructura de precios y tarifas, demanda, acciones y toma de decisiones. Estad\u00edsticas del yield management. Determinaci\u00f3n de los indicadores de resultados de ingresos. Forecast. Conceptos del Yield aplicados a las ventas y reservas de grupos y corporativos. El Ciclo del Revenue Management.<\/p>\n\n\n\n

Aranceles<\/strong>: General: $35.000 – Docente FTU: $29.750 – Docentes UNSL: $31.500 – Docentes CONDET: $31.500 – Estudiante de Posgrado de la UNSL: $31.500<\/p>\n\n\n\n

Contacto e informaci\u00f3n:<\/strong>ftu.especializacion.gdit@gmail.com<\/a><\/p>\n\n\n\n

C\u00f3mo acceder al Curso<\/strong>:
1.<\/strong>\u00a0Complete el formulario a trav\u00e9s de SIU-Guaran\u00ed de Posgrado UNSL.\u00a0 \"\"<\/a><\/p>\n\n\n\n

\u00a0\u00a0\u00a0Si es Estudiante nuevo, para el alta en el sistema, siga los siguientes pasos:
\u00a0\u00a0\u00a0 a) Acceder a SIU Guaran\u00ed de Posgrado\u00a0 \"\"<\/a><\/p>\n\n\n\n

\u00a0\u00a0\u00a0 b) Presionar el bot\u00f3n “Registro de Usuario”
\u00a0\u00a0\u00a0 c) Completar el formulario online para obtener el alta.
\u00a0\u00a0\u00a0 d) Enviar toda la informaci\u00f3n solicitada (copia digital del t\u00edtulo de grado, y el formulario que emite el sistema en formato PDF).
\u00a0\u00a0\u00a0 e) Confirmada el Alta, podr\u00e1 acceder a la inscripci\u00f3n del curso de posgrado.<\/p>\n\n\n\n

\u00a0\u00a0\u00a0 Instructivo “C\u00f3mo registrarte en SIU”\u00a0\"\"<\/a><\/p>\n\n\n\n

2.<\/strong> Realice el pago por transferencia bancaria a:
    Fundaci\u00f3n Universidad Nacional de San Luis
    Ej\u00e9rcito de los Andes 950, PB. CP 5700 – San Luis
    CUIT: 30-64873112-0
    IVA: Exento
    IIBB: 12-30-64873112-0<\/p>\n\n\n\n

    DATOS BANCARIOS:
       CBU N\u00ba 0340225400225222225013
       Cta. Cte. en Pesos N\u00b0 225222225-1
       Banco Patagonia S.A. (Sucursal N\u00b0 225 \u2013 San Luis)<\/p>\n\n\n\n

    Una vez efectuada la transferencia:
       a) Enviar a unsl.fundacion@gmail.com<\/a>
          – Comprobante de pago
          – Datos completos para facturar:
             1. Raz\u00f3n social y CUIT o Nombre de persona f\u00edsica y DNI,
             2. Direcci\u00f3n,
             3. Referencia de pago<\/p>\n\n\n\n

       b) Enviar a ftu.especializacion.gdit@gmail.com<\/a>
          – Comprobante de pago<\/p>\n\n\n\n

3.<\/strong>\u00a0Habiendo cumplido los \u00edtems 1 y 2 proceda a realizar el alta en el campus virtual UNSL \u00a0\u00a0\u00a0 (Instructivo: \"\"<\/a> )<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

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