{"id":3273,"date":"2024-11-06T10:00:00","date_gmt":"2024-11-06T13:00:00","guid":{"rendered":"http:\/\/ftuvz.unsl.edu.ar\/?p=3273"},"modified":"2025-11-03T09:31:00","modified_gmt":"2025-11-03T12:31:00","slug":"primer-taller-de-marketing-para-emprendedores-de-turismo-rural-en-balcarce","status":"publish","type":"post","link":"http:\/\/ftuvz.unsl.edu.ar\/index.php\/2024\/11\/06\/primer-taller-de-marketing-para-emprendedores-de-turismo-rural-en-balcarce\/","title":{"rendered":"Primer Taller de Marketing para Emprendedores de Turismo Rural en Balcarce"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"http:\/\/ftuvz.unsl.edu.ar\/wp-content\/uploads\/2025\/11\/2364-1er-Taller-de-Marketing-en-Balcarce-flyer.jpg\"><img decoding=\"async\" src=\"http:\/\/ftuvz.unsl.edu.ar\/wp-content\/uploads\/2025\/11\/2364-1er-Taller-de-Marketing-en-Balcarce-flyer.jpg\" alt=\"\" class=\"wp-image-3274\" style=\"width:400px\"\/><\/a><\/figure>\n\n\n\n<p>La Facultad de Turismo y Urbanismo (FTU) de la Universidad Nacional de San Luis (UNSL) invita a participar del&nbsp;<strong><em>primer Taller de Marketing para emprendedores de Turismo Rural en la localidad de Balcarce<\/em><\/strong>, el jueves 7 de noviembre a las 17:00hs, en la escuela N\u00b0186 &#8220;Granadero Juan Miguel Alcaraz&#8221;, en el corredor de la costa de los Comechingones, entre Villa Larca y Cortaderas, San Luis.<\/p>\n\n\n\n<p>Este evento se enmarca en el Proyecto de Extensi\u00f3n Universitaria&nbsp;<em>\u201cFortalecimiento del emprendedor de turismo rural en base comunitaria del Paraje de Balcarce\u201d<\/em>, dirigido por la Lic. Luc\u00eda Miranda e integrado por vecinos del paraje, estudiantes, docentes y nodocentes desarrollado en el marco de la c\u00e1tedra de Planificaci\u00f3n y Gesti\u00f3n Tur\u00edstica de la carrera Licenciatura en Turismo que se dicta en la FTU.<\/p>\n\n\n\n<p>El taller ser\u00e1 dictado por el Mgter. Mart\u00edn Miguel, docente de la FTU, y tiene como objetivo brindar herramientas de marketing espec\u00edficas para que los emprendedores locales, tales como propietarios de caba\u00f1as, productores rurales, empresarios gastron\u00f3micos y prestadores de servicios tur\u00edsticos, puedan potenciar sus proyectos. En un entorno que demanda cada vez m\u00e1s autenticidad y experiencias \u00fanicas, este taller busca fortalecer el ecosistema de turismo rural y promover la colaboraci\u00f3n entre los diversos actores.<\/p>\n\n\n\n<p>Durante el taller, los participantes aprender\u00e1n estrategias de marketing que les permitir\u00e1n no solo mejorar la promoci\u00f3n de sus servicios, sino tambi\u00e9n desarrollar un enfoque integral y colaborativo, propio de una comunidad rural que busca crecer de manera sostenible. El turismo rural no solo se trata de ofrecer alojamiento o productos locales; es una oportunidad para fortalecer la identidad cultural, preservar el entorno natural y establecer una red de apoyo entre emprendedores.<\/p>\n\n\n\n<p>La FTU, a trav\u00e9s de este proyecto, destaca la importancia de estos talleres para consolidar un turismo que impulse la econom\u00eda local y en el que todos los actores se sientan parte de un sistema interconectado, un verdadero ecosistema donde el crecimiento de uno contribuye al \u00e9xito de todos.<\/p>\n\n\n\n<p>Link de inscripci\u00f3n:&nbsp;<a href=\"https:\/\/forms.gle\/bj4P9HSgixZJfn787\" target=\"_blank\" rel=\"noreferrer noopener\">Click para acceder<\/a><\/p>\n\n\n\n<p class=\"has-text-align-right has-small-font-size\"><strong>Fuente: Prensa FTU<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Facultad de Turismo y Urbanismo (FTU) de la Universidad Nacional de San Luis (UNSL) invita a participar del&nbsp;primer Taller [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3274,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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